What are some basic SEO techniques?

I'l start -

keywords in H1 tags
keywords in link text
keywords in content

Add your own tips here

Well there is on site and off site. You mentioned some good on site ones.

How about off site?
Incoming Links being the BIGGEST factor.

Ah yes, of course. I was only thinking on the page, but off the page is very very important for rankings.

I guess on page seo allows the se's to see you, but off page is what really determines your rank.

Use the keywords once right at the start of the page and once at the very end, even in the copyright statement.
This ensures the SE's really see your main keywords.