It is said that the color gray brings out the best in creative people, so maybe a gray background is good for an online store promoting art supplies.

When you want to present an “exclusive” site or sidebar, gray can be used to achieve this goal.

Gray can be used to indicate success. Just look at the colors that are used in business attire.

Things to look out for when using the color gray in your website scheme: “regional prejudice.”

People who live in cities with a lot of cloudy days or rain probably won’t stay on a website with a color that reflects their already gloomy surroundings.

So, if you want to appeal to this type of group, you will want to use brighter colors.

I always find this color very dry and gloomy. It didn't appeal to me at all.